Dr. Doug Lucas

Founder | Physician

Dr. Doug Lucas is a double board-certified physician and founder of PEMA BioIdentical and Optimal HumanHealth MD (OHH), his two parallel platforms created with patient expectations and outcomes in mind. As a pioneer in the fields of healthspan, hormone replacement, osteoporosis and comprehensive telehealth solutions, Dr. Doug launched his nationwide telehealth practice to see patients in 2020. He created a platform that allowed him and his hand-picked team of experts to see patients the way they feel patients deserve to be seen. Prior to Optimal Human Health MD, Dr. Doug practiced in the traditional medical model. He completed his orthopedic surgery training at Stanford University and began traditional orthopedic surgery practice in Durango, CO. After seven years of disappointment with the system in which Dr. Doug found himself, he left the traditional medical model and pursued additional training. He completed a fellowship with the American Academy of Anti-AgingMedicine (A4M) in anti-aging, hormone optimization, metabolic and functional medicine as well as a separate fellowship in epigenetics.

After completion of this training, Dr. Doug achieved his second Board Certification in Anti-Aging and Regenerative Medicine as well as the status of Fellow in Anti-Aging and Metabolic Medicine before fulfilling his vision by launching Optimal Human Health MD (OHH). Shortly after launching the core program for healthspan with OHH and treating patients with the Health Optimization Pyramid framework, Dr. Doug used this backbone to create the “4R Method” to Recognize, Reverse, Retest and Revive patients with osteoporosis and osteopenia. OHHMD is now focused exclusively on bone health and stands alone as the only program run by a dual board-certified physician and surgeon with a team of experts to help patients get to the root problem of their bone loss, improve their healthspan and live without the fear of fracture.

During the rapid growth of OHH, Dr. Doug was exposed to the current state of hormone replacement in the US and worldwide. He and his team realized the tremendous need for a new approach to HRT that can be delivered through a telehealth platform and V2 DRAFT133 TOP 10 REASONS WHY YOUR HORMONES ARE FAILING YOU straight to a patient’s door. This need drove Dr. Doug to found his second company, PEMA BioIdentical.

Dr. Doug maintains his memberships to the American Academy of Anti-Aging Medicine (A4M), the International Peptide Society (IPS) and theAmerican Osteopathic Academy of Orthopedics(AOAO). He served on the research committee for the American Orthopedic Foot and Ankle Society®(AOFAS) for 9 years from 2013 until 2022. Dr. Doug spends part of his professional time optimizing patients on his two platforms. The remainder of his time is spent spearheading a worldwide campaign to educate patients on the facts around hormone replacement and osteoporosis through virtual and in person talks as well as creation of digital content forYouTube and The Dr. Doug Show podcast.In his personal time, Dr. Doug recharges by connecting with his phenomenal wife, Dr. AshleyLucas, and three children. He is an avid outdoor enthusiast and enjoys hiking, cycling, surfing and snow sports. His deep passion for health permeates every aspect of his life and is easily reflected in those in contact with him.

meet the team

Meet our team of medical providers who are passionate about improving the accessibility of women's healthcare so women can finally bloom through perimenopause and postmenopause.